Setting up and running a small business is not for the faint of heart. For starters, it involves wearing many hats – that of a problem solver, administrator, communicator & marketing pro and a finance & accounting whiz – to name just a few.

But thankfully in this age of the Internet and technology, there exist several efficient online Apps that can help you increase productivity and efficiency. Or just make your life as an entrepreneur a little easier.

Here’s a breakdown of the 7 handy online tools compiled by GEMATLAS, which could be game-changers for your start-up this year!

  1. 1Password (.com)

Keeping track of all the different passwords that facilitate your business online can be a huge challenge. This site changes all that by giving you a single Master password, that will enable you to access to all the others. Designed specifically for businessmen and professionals on the move, 1Password is fast, convenient, efficient and safe, and offers new users a free 30-day-trial version.

  1. Workflow (.is)

These days there is an App available for almost every task. While multiple options give one the power of choice, they can be a little confusing at times when all you want is simple commands.

This App offers the perfect solution to the problem by simply combining Apps that boast of similar features. What’s more – you can build your own workflows with a simple drag-and-drop interface, mix & match hundreds of actions to create quick shortcuts, manage your media, share content, and much more.

  1. Hotjar (.com)

No, this one has nothing to do with creating the perfect recipes, rather it’s a handy little tool to find out more about the visitors visiting your website and what exactly is catching their interest on it.

Fast and quietly efficient, Hotjar features the latest in analytics and user feedback information using Heatmaps – their custom feature which tracks the scrolling behavior, clicks and visits of the users and visitors to your website. Armed with this vital info, you will know exactly what is working and what’s not and get your site optimized accordingly.

  1. Wistia (.com)

For frequent online users, Wistia is a familiar name mainly for their video hosting services, which has been used by businesses for well over a decade now. But, did you know that in addition to hosting your videos, Wistia tracks how each viewer watches your video, second by second, to give you detailed insights into how your videos are performing, to help you optimize the impact of your visual uploads!

  1. Zoom (.us)

Setting up a new business often involves frequent travelling, leaving little time for staff sit-downs or important business meetings. But Zoom can make all this happen for you with its ability to handle multiple tasks effortlessly. So, now, whether you need to conduct an urgent webinar online or meet with multiple clients, Zoom makes it possible with HD video and voice quality.

In addition to its easy-to-use interface, this App also features handy options like low bandwidth handling, multi-person screen share and a mobile app.  What’s more, you also have the option of recording your meetings – in case you need to refer to them again at a later date.

  1. MailTime (.com)

We all have been inundated with unwanted emails at one time or the other. What makes the situation worse is following the thread of the conversation, which often becomes a complicated affair, and more so on mobile devices. With this App, you can now convert all your long email conversations into the same format used by text messages with its content parsing engine which cuts out annoying metadata to display emails in clean bubbles.

Its intelligent inbox also sorts out the important conversations from the junk mail (newsletters, discounts, promos, etc) ensuring that you never miss a mail from an important contact.

  1. Square (squareup.com)

Given the government’s ongoing thrust on promoting cashless payments, Square can be a useful ally specifically for people selling products online. It’s designed to run on a smartphone or tablet, on your counter or on the go.

This PoS App allows businesses of all kinds to accept and process card purchases made using MasterCard, Visa and American Express, among others. An added incentive – this App accepts both magnetic and chip-enabled cards and the money is credited to your bank account the very next working day.


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