Faberge’s fabulous, jewel-encrusted Imperial Easter Eggs are the stuff of legends, and soon we will be able to see one up-close as the iconic global jewellery brand is all set to make its debut on Indian shores.
Making the announcement recently, the company’s CEO Sean Gilbertson stated that as part of its plans for India, the brand will be showcasing its latest creations and collections, as the company seeks to tap its growing market, which is counted among the fastest growing economies in the world.
“With growing economy and wealth, India has become an important market for us,” revealed Gibertson. Adding, “In the past, Faberge had served many Indian royalties with eternal jewelleries and objets d’art.
“We have come to the country for the first time to showcase a few of our exquisite pieces, including jewellery, timepieces and objets d’art for the Indian connoisseur and explore possibilities to set up business here.”
Founded in 1842, Faberge has been one of the most iconic brands in the glittering world of jewellery since Peter Carl Faberge became the official goldsmith to the Russian Imperial Court.
Interestingly, this will not be the brand’s first brush with India having had a long list of Indian royalty commissioning exclusive pieces since the early 1900s. In 1903, the Maharaja Sir Pratab Singh Bahadur of Jammu and Kashmir commissioned a multi-coloured, gold mounted rock-crystal stamp-holder by Faberge, decorated with red and white enamel and embellished with an exotic snake adorned with precious diamonds and garnets.
His royal clientele later extended to as far as the Maharaja of Bikaner, who in 1937 bought a beautifully crafted Faberge presentation box adorned with a Romanov double-eagle in rose diamond.
Owned by the world’s leading emeralds and rubies-miner Gemfields Plc, Faberge has a reputation for creating some of the most exquisite, expensive pieces of jewellery with a price range from USD 5,000 to a cool USD 3mn.
Drawn by India’s growing list of billionaires, Faberge plans to sell its products through select trunk shows for the super-rich, setting up in Delhi and Mumbai, India’s economic hotspots.
Faberge retails its creations through 39 multi-brand outlets including Mayfair and Harrods and plans to hold more trunk shows in Singapore, Hong Kong and Malaysia. Products sold in India include a selection of coloured gemstones – emeralds, rubies, and sapphires, and timepieces including the award-winning Lady Compliquee peacock watch.
The company, famous for its ‘Imperial eggs’, with this showcase in New Delhi and Mumbai, is testing the waters of the Indian market, which remains home to many of the world’s greatest connoisseurs and collectors Gilbertson added.
“India has tremendous potential gauging from the responses we have received for our collection, which leads us to be extremely positive about the country in future.”
“With the magical city of Jaipur in its northern Rajasthan province well-established as the centre of the coloured gemstone world, India’s proclivity for colour – steeped in tradition and history make it undoubtedly the most exciting and vibrant market today,” he said.